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2009-09-28 | permalink
”GM-free” claim boosts Campina’s LANDLIEBE sales by 7.7 percent in Germany
While consumers altogether drink less fresh milk than one year ago and the overall market is declining, the feeding concept of the Landliebe premium brand has shown significant success. During the first seven months of 2009, sales of GM-free Landliebe Landmilch could be increased by about 7.7 percent. This development is supported by a new, broadly laid out TV campaign that has been aired since March of this year.
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2009-09-28 | permalink
”GM-free” claim boosts Campina’s LANDLIEBE sales by 7.7 percent in Germany
While consumers altogether drink less fresh milk than one year ago and the overall market is declining, the feeding concept of the Landliebe premium brand has shown significant success. During the first seven months of 2009, sales of GM-free Landliebe Landmilch could be increased by about 7.7 percent. This development is supported by a new, broadly laid out TV campaign that has been aired since March of this year.
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