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2009-07-09 | permalink
Landliebe profiting - German consumers reward ”GM-free” production
By introducing GM-free fresh milk last fall, Campina created a furor. Competitors and retailers viewed the kick-off critically. Retailer reactions varied, confirms Feller, but were mostly positive. [...] Consumers reward the commitment. [...] Landliebe milk sales increased during the first four months of 2009 amidst a generally receding market - around 10 percent for UHT milk and 3.9 percent for fresh milk.
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2009-07-09 | permalink
Landliebe profiting - German consumers reward ”GM-free” production
By introducing GM-free fresh milk last fall, Campina created a furor. Competitors and retailers viewed the kick-off critically. Retailer reactions varied, confirms Feller, but were mostly positive. [...] Consumers reward the commitment. [...] Landliebe milk sales increased during the first four months of 2009 amidst a generally receding market - around 10 percent for UHT milk and 3.9 percent for fresh milk.
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