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2007-06-27 |

Ruling of the ASA Directorate (South Africa) on Monsanto advertisement

Mr Wells lodged a consumer complaint against a Monsanto print advertisement referring to genetically modified grain products, featured in the February 2007 edition of the You magazine. The advertisement features the heading ”Is your food SAFE?” and contains an image of a woman with two children in a kitchen looking at a cake. Below the sub-heading, ”Biotechnology - the true facts” it states, ”This is one of the most extensively tested and controlled types of food, and no negative reactions have ever been reported.”

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2007-06-27 |

Ruling of the ASA Directorate (South Africa) on Monsanto advertisement

Mr Wells lodged a consumer complaint against a Monsanto print advertisement referring to genetically modified grain products, featured in the February 2007 edition of the You magazine. The advertisement features the heading ”Is your food SAFE?” and contains an image of a woman with two children in a kitchen looking at a cake. Below the sub-heading, ”Biotechnology - the true facts” it states, ”This is one of the most extensively tested and controlled types of food, and no negative reactions have ever been reported.”

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