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2015-05-07 | permalink
USA: Chipotle's Non-GMO Policy Changes Everything
Yesterday’s announcement by Chipotle that it start serving food only made with non-GMO ingredients was not a surprise. After all they have built their brand based on a consistent messaging plan that set them apart from their competition by positioning themselves as doing what is best for the land, farmers, animals, and of course their customers.
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2015-05-07 | permalink
USA: Chipotle's Non-GMO Policy Changes Everything
Yesterday’s announcement by Chipotle that it start serving food only made with non-GMO ingredients was not a surprise. After all they have built their brand based on a consistent messaging plan that set them apart from their competition by positioning themselves as doing what is best for the land, farmers, animals, and of course their customers.
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