2010-03-09 | permalink
This was surely an interesting week. There was hardly a day when we didn’t see remarkable efforts -- across the spectrum -- to take the people for a simple ride. [...] Any size of media campaigns wouldn’t have yielded them the desired results. Instead of spending millions on advertisements, Monsanto has done it through smart media management. You will now see farmers making a beeline for Bollgard-II. Monsanto will now see its cash registers ringing.
2010-03-09 | permalink
This was surely an interesting week. There was hardly a day when we didn’t see remarkable efforts -- across the spectrum -- to take the people for a simple ride. [...] Any size of media campaigns wouldn’t have yielded them the desired results. Instead of spending millions on advertisements, Monsanto has done it through smart media management. You will now see farmers making a beeline for Bollgard-II. Monsanto will now see its cash registers ringing.
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