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2009-03-05 | permalink
Europe’s largest dairy producer, Campina, is the first food manufacturer to use Germany’s still-new law to make a positive claim of ”ohne Gentechnik” (German for ”without biotechnology”) on a major brand. Already since last October, all of its drinking milk on retailer shelves carries this claim. The company kicked off a major advertising campaign last night on its Landliebe® brand website.
2009-03-05 | permalink
Europe’s largest dairy producer, Campina, is the first food manufacturer to use Germany’s still-new law to make a positive claim of ”ohne Gentechnik” (German for ”without biotechnology”) on a major brand. Already since last October, all of its drinking milk on retailer shelves carries this claim. The company kicked off a major advertising campaign last night on its Landliebe® brand website.
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