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2009-03-05 |

Europe’s largest dairy producer, Campina, kicks off GE-free ad campaign

Europe’s largest dairy producer, Campina, is the first food manufacturer to use Germany’s still-new law to make a positive claim of ”ohne Gentechnik” (German for ”without biotechnology”) on a major brand. Already since last October, all of its drinking milk on retailer shelves carries this claim. The company kicked off a major advertising campaign last night on its Landliebe® brand website.

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2009-03-05 |

Europe’s largest dairy producer, Campina, kicks off GE-free ad campaign

Europe’s largest dairy producer, Campina, is the first food manufacturer to use Germany’s still-new law to make a positive claim of ”ohne Gentechnik” (German for ”without biotechnology”) on a major brand. Already since last October, all of its drinking milk on retailer shelves carries this claim. The company kicked off a major advertising campaign last night on its Landliebe® brand website.

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GENET-news is providing a daily news service on a range of topics regarding genetic engineering. We are screening the worldwide English news, press releases and other publications to provide you with a strategic selection of information. GENET-news enables you to stay informed about all aspects of the global controversy around GE technologies and GE organisms. You can subscribe by  email.

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