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2008-11-25 | permalink
Monsanto predicts GM crops coming to UK soon - when genuine benefits are can be shown
Monsanto’s head of external affairs, Colin Merritt, insists the biotech industry has learned its lessons from the past and is developing and marketing the next generation of GM products with the consumer very much in mind. [...] ”When there’s nothing obvious to show consumers as a benefit they don’t buy into it,” he admitted. But he believes that when ’genuine benefits’ are demonstrated consumers will ’buy into’ GM food, easing the path for new products.
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News
2008-11-25 | permalink
Monsanto predicts GM crops coming to UK soon - when genuine benefits are can be shown
Monsanto’s head of external affairs, Colin Merritt, insists the biotech industry has learned its lessons from the past and is developing and marketing the next generation of GM products with the consumer very much in mind. [...] ”When there’s nothing obvious to show consumers as a benefit they don’t buy into it,” he admitted. But he believes that when ’genuine benefits’ are demonstrated consumers will ’buy into’ GM food, easing the path for new products.
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